tnuva cottage
Case study — Workflow
Tnuva Cottage Demo Commercial
Client
Tnuva (Personal Concept)
Format
16:9 • 35 seconds
Tools
Planning
ChatGPT
Image Generation
Nano Banana 2, Nano Banana Pro,
GPT Image 2
Video Generation
Grok imagine, Google Omni Flash,
Kling 3.0
Music generation
Suno
Post Production
Premiere Pro
01 — The Commercial
Watch the Commercial
02 — Concept
The goal was to create a warm and comforting commercial inspired by the feeling of home. Rather than presenting the product in a traditional kitchen setting, I wanted to contrast the real world with a handcrafted paper world, turning an everyday breakfast into a charming visual journey before returning to reality for the final product shot.
03 — PRODUCT REFERENCES
Before production began, I photographed the cottage cheese from multiple angles and created a product sheet to ensure consistent branding and product details throughout the commercial.
Photos I took
Product sheet
04 — Story Development
Before production began, I developed the main character and created a storyboard to establish the pacing and overall visual direction of the commercial. These concepts became the foundation for every scene that followed.
Character Sheet
Storyboard
05 — Bringing the Story to Life
Building the Story
Using the storyboard as a guide, I generated each scene individually while maintaining visual consistency between the real-world kitchen and the handcrafted paper world. Every shot was refined before being animated into the final commercial.
Returning to the Real World
Rather than relying on AI for the return transition, I created the effect entirely in Premiere Pro. Using a paper-tear overlay, masking, warp distortion, a white flash, and carefully timed editing, I transformed the handcrafted paper world back into reality. The transition was synchronized to the emotional beat drop in the music to maximize its impact.
06 — Final Product Shot
The commercial concludes with a clean hero product shot, accompanied by the tagline "תנובה. טעם של בית" Returning to the real world reinforces the warmth and familiarity introduced at the beginning of the commercial, bringing the visual journey full circle.
07 — Editing, Sound & Final Polish
With every AI-generated scene complete, the final stage focused on bringing the commercial together through editing, sound, and pacing. I created a custom soundtrack using Suno, rearranged it to match the rhythm of the commercial, and layered ambient sound effects throughout the video - from birds chirping to the sounds of spreading the cottage cheese and taking the first bite. Additional visual and sound effects were used during the transition sequences to create a warm and immersive viewing experience.
08 — Final thoughts
This project explores how AI can be used to combine different artistic styles within a single commercial. By blending live-action-inspired imagery with a handcrafted paper world, the result is a simple product advertisement that feels warm, memorable, and visually distinctive.